Heurística / Entrepreneurship
I coordinated more than 1500 days of activities and helped design the experience of 20 customized programs.
20 Boot Camps
8 Entrepreneurial Boot Camps: 12-week hands-on, experiential programs that takes Entrepreneurs of All-Ages through the process of creating a startup.
4 Teens Boot Camps: Intensive 1-week program to help teens discover the entrepreneur within them and maximize their potential.
1 Social Entrepreneurial Boot Camp: 18-week Boot Camp with Social Entrepreneur Paul Polak as guest ('Finding a Business Solution to Decrease the Index of Malnutrition in Guatemala')
A personalized experience for each Boot Camp participant
35 Entrepreneur of the Month Talks Organized
Below the Line (BTL) Strategic Marketing
In partnership with hot-air balloon company Aerostatika, we launched a full-size hot air ballon on UFM's campus to generate awareness of the program and to set a call to action for applicants.
I managed the social media presence for Heurística for four years, including YouTube, Instagram, Facebook, and Twitter. We updated this page weekly with new content.
Campaigns from Heurística
I helped develop more than 10 campaigns for Heurística in which I had the opportunity to learn from freelancers and marketing agencies to generate different visuals and formats.